What is Google Ads advertiser identity verification program? How to complete the process?

What is Google Ads advertiser identity verification program? How to complete the process?

What is Google Ads advertiser identity verification program? How to complete the process?

Google Ads advertiser identity verification is a process that Google uses to verify the identity of advertisers who want to run ads on its platform. This process is important for a number of reasons, including:

  • To protect users from fraud and deception. By verifying the identity of advertisers, Google can help to ensure that users are only seeing ads from legitimate businesses.
  • To comply with advertising regulations. In many countries, there are laws and regulations that govern how businesses can advertise. By verifying the identity of advertisers, Google can help to ensure that they are complying with these laws and regulations.
  • To improve the quality of ads. When Google knows who is running an ad, it can better target ads to the right audience and ensure that they are relevant and high-quality.

The Google Ads advertiser identity verification process is relatively simple and can be completed in a few minutes. To verify your identity, you will need to provide Google with some basic information about your business, such as your name, address, and phone number. You may also be asked to provide a copy of your business license or other documentation.

Once your identity has been verified, Google will display a disclosure on any ads you run, displaying your name and location. This disclosure helps users to know who is behind the ad and where they are located.

If you are an advertiser who wants to run ads on Google, you will need to complete the advertiser identity verification process. This process is quick and easy, and it helps to ensure that your ads are seen by the right people and that you are complying with all applicable laws and regulations.

Here are some additional details about the Google Ads advertiser identity verification process:

  • What is the advertiser identity verification program?

The advertiser identity verification program is a Google program that requires advertisers to verify their identity in order to run ads on Google’s platforms. This helps to ensure that advertisers are who they say they are and that they are authorized to run ads.

  • Who needs to complete advertiser identity verification?

All advertisers who want to run ads on Google’s platforms must complete advertiser identity verification. This includes individuals, businesses, and organizations.

  • How do I complete Google Ads advertiser identity verification?

To complete advertiser identity verification, you will need to submit one of the acceptable documents listed below based on the location your organization is registered in, or resident in if you are an individual.

Acceptable Documents in India

  • Organizations:
    • Articles of Association
    • Certificate of Incorporation
    • GST Certificate
    • Memorandum of Association
    • Partnership Deed Registration Certificate
    • Registration of Society
    • Trust Deed
    • VAT Certificate
    • DUNS number
    • Corporate Identification Number (CIN)
  • Individuals:
    • India Passport
    • Driving license
    • Voter ID
    • PAN card

 

Once you have gathered all of the required documentation, you can submit it to Google through the Google Ads advertiser identity verification process. The verification process typically takes 5-7 business days.

To complete the identity verification process for your Google Ads account, follow these steps:

  1. Check your Email and In-Account Notifications: You will receive email notifications and in-account notifications that provide details about the steps you need to complete for verifying your identity. These notifications will guide you through the process.
  2. Sign in to your Google Ads Account: Go to the Google Ads website (ads.google.com) and sign in using your Google account credentials.
  3. Access the Billing Section: Once you’re signed in, click on the “Tools & settings” tab located in the top-right corner of the Google Ads interface. From the dropdown menu, select “Billing.”
  4. Navigate to Advertiser Verification: In the Billing section, you will find various billing-related options. Look for the “Advertiser verification” option and click on it.
  5. Start the Verification Process: At this point, the “About your business” section will likely already be completed. You will see the option to “Get started” next to “Verify your organization” or “Verify yourself.” Choose the appropriate option based on your situation.
  6. Follow the Instructions: Clicking “Get started” will lead you to the specific steps you need to complete for verifying your identity. The instructions will vary depending on the requirements and procedures for verification. Follow the prompts and provide the requested information or documentation as instructed.
  7. Submit the Verification Details: Once you have completed the necessary steps, submit the verification details as per the instructions provided. This may involve providing identification documents, business registration details, or any other information required for the verification process.
  8. Await Verification Confirmation: After you have submitted the required information, Google will review your verification details. The verification process typically takes some time. You will receive further notifications or updates regarding the status of your verification.

 

You can check your verification status under “Tools & settings” → “Billing” → “Advertiser verification” in your Google Ads account.

Here are some additional things to keep in mind about the Google Ads advertiser identity verification process in India:

  • You must be the authorized representative of the business to complete the verification process.
  • The documentation you submit must be in English or Hindi.
  • You must submit all of the required documentation.
  • You must submit the documentation within 30 days of being notified that you need to verify your identity.

If you fail to complete the verification process within 30 days, your Google Ads account will be paused. You can resume advertising once you have completed the verification process.

  • Why is advertiser identity verification important?

Advertiser identity verification is important because it helps to protect Google’s users and advertisers from fraud and abuse. By verifying the identity of advertisers, Google can help to ensure that ads are run by legitimate businesses and organizations.

  • What happens if I do not complete advertiser identity verification?

If you do not complete advertiser identity verification, your Google Ads account will be paused. You will not be able to run ads until you have completed the verification process.

what is quality score in Google search Ads? What is the benefit of improving Quality score?

what is quality score in Google search Ads? What is the benefit of improving Quality score?

what is quality score in Google search Ads? What is the benefit of improving Quality score?

Quality Score is a metric used by Google Ads to evaluate the quality and relevance of your keywords, ads, and landing pages. It plays a significant role in determining the position of your ads, the cost per click (CPC), and the overall success of your Google Search ads campaign.

Improving Quality Score is crucial because it directly impacts the performance and cost-effectiveness of your ads.

Here are a few key points to understand about Quality Score and how to improve it:

Quality Score is a rating given to your keywords on a scale of 1 to 10, with 10 being the highest. It is based on various factors, including the click-through rate (CTR) of your ads, the relevance of your keywords to the ad copy and landing page, the historical performance of your account, and the overall user experience.

Benefits of Improving Quality Score:

  1. Better Ad Positions: A higher Quality Score increases the chances of your ads appearing in top positions on the search results page, leading to increased visibility and potential clicks.
  2. Lower Costs: When your Quality Score improves, Google rewards you with a lower cost per click (CPC). This means you can achieve the same ad position and exposure while paying less for each click.
  3. Higher Ad Extensions Impact: A higher Quality Score allows your ad extensions, such as site links or call extensions, to appear more frequently. This provides additional information to potential customers and increases the likelihood of engagement.

Ways to Improve Quality Score:

    • Ad Relevance and Quality: Create compelling and relevant ad copy that includes the targeted keywords. Ensure that your ads directly address the user’s search intent and provide a clear call-to-action.
    • Landing Page Experience: Optimize your landing pages to provide a seamless and relevant user experience. Make sure the landing page content aligns with the keywords and ad copy, is easy to navigate, and offers valuable information or solutions to the user.
    • Click-Through Rate (CTR): Aim to improve your CTR by crafting compelling ad copy, testing different ad variations, and using ad extensions effectively. A higher CTR indicates to Google that your ads are relevant and engaging to users.

By focusing on improving the relevance and quality of your keywords, ads, and landing pages, you can positively influence your Quality Score. This, in turn, leads to better ad positions, lower costs, and improved overall performance of your Google Search ads campaign.

How to check the Quality Score?

  • Open your Google Ads account and click on the Campaigns icon.
  • In the left side dashboard, select “Search keywords” of a particular campaign.
  • Look for the columns icon in the upper right corner of the table and click on it.
  • In the “Modify columns for keywords” section, find the “Quality Score” option and select it to see the current Quality Score and its component statuses.
  • You can also add other metrics like “Landing Page Exp.,” “Exp. CTR,” and “Ad Relevance” to your statistics table if you want to view them.
  • Finally, click on “Apply” to save your changes and view the updated Quality Score information.
  • Following these steps will allow you to access and analyze the Quality Score data for your keywords in Google Ads.